Kudos to your plan Shoeby, Booooo to implementation!

I'm watching Trinny and Susannah on RTL4 on this cold wednesday night. The whole show is heavily sponsored by Shoeby. They feature head-stylist from Shoeby, they dress the make-over candidates exclusively in Shoeby clothing. You'll see the black, white & red logo everywhere. It's a whole hour of advertising basically. 

If one of the purpose is to drive traffic to their online shop, they certainly nailed it with me! 

So....I ticked in "shoeby" in google search (not that I'm proud to say, but I never get curled up on the couch without my bright red laptop next to me)... and while sipping my hot berry tea...I waited.

Waited...

Waited...

Waited...

Ah...finally the page loads. OK...interesting...I clicked further into the category for women's clothes.

I waited....

and waited...

and waited...

Ah...finally the page loads.

I see various categories, and so I went into "Blouses en tunieken" and waited...

and waited...

and waited...

and waited...

Ah...finally the page loads!

This is crap. It takes forever to load each page! 

(closes window)

Conclusion? It is a classic case of awesome planning, with a complete let-down in its implementation. Shoeby, your business as an online fashion retailer means that the shopping experience online has got to ROCK!

What a let down. I'm an avid onliner, and an avid online shopper. But not with Shoeby for now.