Online people are always online, but the traditional image of people online is that they never get out.
Which is rubbish.
We go out. We mingle. We want to be outside while being online.
That's why you see business catered for species like us are soooooooo booming! (BOOM BOOM!)
Take netbooks.
Take 3G phones.
Take iPad (awesome).
Even Bill Gates predicted that the best education is going to come from the web - in 5 years.
I'm with you Mr. Gates.
So we've got products developed for our needs. We're going to get cleverer online. Now what I'm missing, are services getting online and reaching out to us. Stop paying students to wear cheap-poloshirts uniforms and handling out leaflets and sample crisps and drinks.
I want to sample your new flavor of crisps. Not by going up to the student promoters in town and hoping they notice me and give me a sample pack. No thanks. I'd rather click on the button 'yeah send me those crisps' and deliver. Or add another packet so I can toss it about in the office to my colleagues. Won't that be something?
If you're thinking of setting up a new business, OR improve your business (we online people DO spend you know?) here are a few ideas.
- Webchicks like us, we DO get manicures and pedicures done. How about we don't call you. How about we log on to your website, and then get 5 options for appointments and book our own appointments online? Who knows... webdudes might want a nail buff too.
- What the heck. We can order food to be delivered online. Why can't we make restaurant reservations online too? Why don't someone create an online reservation platform and sell it to restaurants? Maybe there's one already, come talk to me.
- My guy keeps tinkering around on the piano keyboard on his iPad. I try not to grimace. (Sorry honey!) Companies who have made a software that teaches you to play music on the piano, please contact the Appstore. I'd be happy to pay 5.99 for that application.
- E-government in Singapore is awesomeeeeee. How about IT companies try to work with the government here in Netherlands a bit more? It's just not that clever to offer PDFs as forms online, so we can print it, ink it, then lick a stamp on it. That's just a pretty lame effort on your online service.
Anyone's got more ideas?
Come online. Reach out to us.
Please.
